Virtual representations of people, called avatars, are among the most exciting tools that help us move towards the metaverse. Adding avatars to virtual experiences makes them more personal, and for many companies, this could be a big market.
It's no wonder we love digital technology: It allows us to immerse ourselves in another world, to dream, to learn, or to be entertained. Immersive storytelling and gamification are two aspects that build on this fascination and play a key role in XR applications.
Remember Pokemon Go? As a viral gaming trend, augmented reality grabbed a lot of attention a few years ago. Now companies are figuring out how it can help them, too. That's no surprise; brand awareness and interaction can be achieved easily and playfully.