Sky Sport
Formula 1

Sky Sport broadcasts the Formula 1 season for the first time in the D-A-CH region. The viewer average has risen to 40+ in RTL's broadcast times. How does Sky Sport manage to reach a younger target group and turn them into Formula 1 fans, as the Next Generation? At the start of Formula 1 on Sky, social media channels were also launched. How can these not only be actively integrated, but also used interactively for the target group?

Fan engagement with Instagram filters

Monkey developed and produced various AR filters for Sky Sport to increase user engagement and brand awareness. In creation, the AR filters offer plenty of individuality and creative freedom as well as a high level of interaction through mini-games and gamification. The augmented reality (AR) filters available in the story camera combine digital content with the real world, creating a new image in real time. All features such as helmets and cars, influencer tools have been designed by Monkey. Using AI, these were tracked live to the user and their movements.

Taking part is rewarded – with the Sky Sport Pitstop Challenge: The average pitstop in Formula 1 is two seconds. The followers showed us in their stories what they could do in that time. All filters were available to the new Formula 1 fans free of charge for their social media channels. Spreading and sharing was expressly desired.

Increase your followers

1 million users have used and shared the gaming filters. Subscriber numbers increased significantly – 80% of subscribers actively used the AR filters. High interaction through influencers and followers on Sky Sport social media channels and on those channels users.

Fan engagement with Instagram filters

Monkey developed and produced various AR filters for Sky Sport to increase user engagement and brand awareness. In creation, the AR filters offer plenty of individuality and creative freedom as well as a high level of interaction through mini-games and gamification. The augmented reality (AR) filters available in the story camera combine digital content with the real world, creating a new image in real time. All features such as helmets and cars, influencer tools have been designed by Monkey. Using AI, these were tracked live to the user and their movements.

Taking part is rewarded – with the Sky Sport Pitstop Challenge: The average pitstop in Formula 1 is two seconds. The followers showed us in their stories what they could do in that time. All filters were available to the new Formula 1 fans free of charge for their social media channels. Spreading and sharing was expressly desired.

Increase your followers

1 million users have used and shared the gaming filters. Subscriber numbers increased significantly – 80% of subscribers actively used the AR filters. High interaction through influencers and followers on Sky Sport social media channels and on those channels users.