How can the car of choice be brought into the living room? Making products a virtual experience for customers and rethinking sales.
The task – rethinking commerce
How can VR technology be used to innovatively present physical products, such as vehicles, to manufacturers and retailers and to market them to customers? What potential does this offer for manufacturers and customers?
The solution – from real-life to virtual
Start market research with a focus on technology, consumer and retail trends. What do customers expect, how is retail changing and what impact do AR and VR technologies have on products and customers?
Evaluation for the sales approach, i.e. where does the marketing potential lie - in aftersales or in new car sales. Focus on new car sales due to the high number of models and the numerous equipment variants.
Derivation of a product strategy and concept as the basis for the virtual application. The customer groups are targeted as well as products that are suitable for cross- and up-selling.
Development of the application based on a vehicle model (available CAD data for model and German OEM) for the customer group »family with children« and the variety of equipment variants as well as realistic driving situations on country roads, city streets and on the coast.
The study was embedded in a presentation and marketing concept for potential customers. It also included a business case that considered the economic viability, framework conditions for implementation, but also recommendations for action for customers.
The result – experience products
MVP developed for client presentations, first mover approach to technology in virtual reality for product marketing
Development of an innovative sales strategy for up- and cross-selling and sales breadth and target group-oriented marketing
Targeted identification of sales potential and customer interests using technology and data evaluation – approach for CRM measures
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